How to choose the right foundation bottles for your brand
Wondering how to choose the right foundation bottles for your brand? CPN helps you consider the different types of foundation bottles.
You’ve spent time formulating the perfect foundation for your beauty brand. We’re here to help you choose the best foundation bottle to protect, display, and dispense that formula. Check out the most popular types of foundation bottles below:
Types of Foundation Bottles
There are a multitude of options available for foundation bottles, but these are the most common:
- Squeeze bottle: Due to the plastic material, this is typically the most lightweight, portable option for foundation bottles. Foundation is dispensed through squeezing the bottle.
- Airless pump bottle: Innovative airless pump bottles preserve the integrity of the foundation by preventing air exposure, which also extends the shelf life of the product. Foundation is dispensed by pressing the pump.
- Bottle with applicator: This foundation bottle comes with an applicator built into the twist-off bottle top. Foundation is dispensed by squeezing the applicator top while in the bottle, then twisting off the top and squeezing droplets from the stick applicator onto skin or another beauty tool.
- Basic twist cap: This classic option is dispensed by twisting off the cap and pouring foundation onto skin or another beauty tool.
If you’re struggling to choose, it may help to consider the other types of bottles in your cosmetic line for the sake of continuity. Ultimately, Cosmetic Packaging Now recommends airless pump bottles for foundation as they offer the most protection to your product. Check out our Airless Pump Bottle 101 blog for more insight about the benefits of this style of foundation bottle, or start shopping! We offer airless pump bottles in a range of sizes and finishes.
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